What is Pay per Head?
Pay per head services are an online management service for local bookies. They allow local bookies to take their businesses online, while maintaining their own personal touch. Punters can gain access to wide range of information and services that will help them when placing their bets. These services are growing in popularity among local bookies and punters alike.
How Does Pay per Head Work?
The punters using the pay per head services are required to pay a fee per active customer they have. There may be the option for Internet only accounts and for Internet and phone accounts and these are typically in the region of $15-$20 per client. This makes the service financially worthwhile for the bookies who are able to offer a range of services for that fee. The pay per head service will then design, develop and maintain a website, set limits and accounts according to the bookie’s specifications, take care of all back-end management, offer a customer service center and more.
Why Use Pay per Head?
There are many benefits for a bookie when he makes use of pay per head services. The pay per head services allow the bookie to offer a much more streamlined and reliable service. The service provides detailed reports abut every aspect of your business, allowing you to keep track of your customers, betting, wins and losses, player activity and more. This additional information allows the punter to focus on the aspects of his business that require strengthening and to reinforce the areas that work well. The back-end management, as well as the customer service center are managed by the pay per head service, giving the bookie more time to spend on growing his business. Without the hassle of the day-to-day running of the site, the bookie is able to focus on increasing his customer base and improving his business.
There are many reasons that the pay per head services appeal to the punter as well. Besides for the more streamlined and reliable service that is offered, punters have access to a wealth of information all online in front of them. The sites are accessible and the service is available 24/7, giving the punter the flexibility to place bets whenever it suits him. Punters also have access to a much wider range of wagering types and sporting events, offering a more comprehensive service than those available with local bookies offline. Pay per head offers a safe and secure betting environment for punters.