The term ‘pay per head’ automatically implies a set cost per person. Maybe it is a Sunday buffet or a trip to an old-time drive-in movie theater with a carload of people. For the purpose of highly sophisticated online sports betting software solutions, it pertains to the low weekly fee a bookie can pay for each of their active sports betting customers to receive the vital business tools needed to run a private book.
The Origins of Pay Per Head Bookie Software Solutions
The rise of the Internet in the 90’s opened to door to any number of industries when it came to conducting business online. Smart and innovative bookmakers decided to set up shop in both Caribbean and Latin America countries with favorable sports betting laws to create online betting websites that could service the US market.
It was illegal to operate a sportsbook in any state outside of Nevada according to federal laws on the books at that time in the United States. However, it was never specifically illegal to bet on sports in the US. These original bookmakers were the humble origins of some of the biggest online commercial sportsbooks in business today. An offshoot of that business was the development of online sports betting software solutions that could help a private bookie run and manage an independent sportsbook.
As the sports betting industry continued to expand at a very rapid pace in the coming years, both commercial books and private bookmakers thrived. Further advances in technology and software applications have fueled this growth in recent years to the point where private bookies continue to account for the lion’s share of the sports betting revenue generated in the US market.
Putting Pay Per Head to Work for You
Given the quality and extensive array of business tools that PPH services bring to the table with today’s price per head plans, any private bookie can quickly level the playing field against the big offshore books operating online.
This turnkey online sports betting application gives you a highly sophisticated and professional means to grow and expand your overall customer base. While there may be different price per plans to choose from depending on the services you require, you will always have a fixed weekly cost of doing business depending on the active size of that betting base. A fixed weekly cost with no hidden fees or added expenses allows you to maintain cash flow while building your overall bottom-line profits.
A private bookmaker earns the difference between the money paid out for winning bets and the money plus commission (or juice) taken in on the losing ones. This is known as your hold percentage. Anything that can help reduce overall operating expenses such as low pay per head fees is a direct enhancement to that overall bottom line.
Pay Per Head as a Silent Business Partner
Going it on your own in any startup business comes with a level of risk. There are more business failures that successes over the long-haul, but proper planning and the proper business tools can dramatically increase your chances for long-term success as a private bookmaker.
With the right processes and online applications to handle the operational end of your bookie business, the right pay per head site can free up your time to cover the sales and marketing end of things. You should think of your Price Per Head service as a silent business partner that has a vested interest in your success.
The best pay per head sites in the sports betting industry understand that the long-term financial health of their agents directly impacts the long-team financial health of their business. Backed by a highly trained customer service team, they can provide the proper online sports betting solutions to make things a win-win for each side of this business relationship.