Pay Per Head Helps Bookies Cash In on the Breeders’ Cup

If you are a private bookie trying to successfully run and manage your own independent sportsbook, you need to take full advantage of every betting opportunity that comes down the pike. The start of November marks the beginning of the second half of the football season in the college ranks and the NFL. It is also the first full month of betting action in the new NBA season as well as the NHL. Later in the month, college basketball joins the mix to pack your betting board.

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You would think that this is more than enough to keep things busy heading into final two months of the year. However, when it comes to a two-day betting event to kicks things off in November, the annual Breeders’ Cup for horse betting has the ability to add some serious profit to your bottom line with relatively little effort on your part.

The Breeders’ Cup is horse racing’s biggest two-day event of the year in the United States with 14 major graded events totaling $30 million in total prize money. This year’s event will be held at Churchill Downs starting with five races for juveniles on Friday, Nov. 2 followed by a full card of racing on Saturday starting at 12 p.m. The highlight of the day at Churchill is the running of the $6 million Breeders’ Cup Classic featuring the ‘best of the best’ when it comes to thoroughbred racing.

The best thing about this event is how easy it is to add to your betting board with the help of your Price Per Head racebook software solutions. Even if you currently do not offer horse betting as part of your bookie business, your price per head shop can have your very own Breeders’ Cup racebook up an running in plenty of time to start taking action on all the races. All you need to do is set up a quick marketing plan to get the word out to your customer base to let them know they can bet the Breeders’ Cup with you.

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If you were looking to add a racebook as another income stream, this is the perfect time to start behind the sport’s biggest overall event. Everyone knows that the Kentucky Derby is the biggest horse race of the year when it comes to horse betting in the United States, but the class of talent running in the Breeders’ Cup races the first weekend in November makes each of the 14 events very attractive to horse bettors.

If you already have a racebook in place with your Pay Per Head service, the Breeders’ Cup presents a great opportunity to jump-start things with your entire customer base as well as some new sports bettors looking for a fast and easy way to place their bets. Horse betting is one of the few year-round ways to make money as a private bookie. By heavily promoting the Breeders’ Cup, you should be able to build some long-term betting action for your racebook that can provide an added boost to the overall profit you take in.

You may not think that your bookie business competes directly with all of the big offshore sportsbooks taking action online, but in reality, you do as long as you think of your operation as a full-service independent sportsbook. Why give your betting customers any reason to look elsewhere if they cannot find the action they are looking for on your board. There is no added cost to the weekly price per head fee you already pay for active sports betting customers, so adding the option to bet on horses in your own racebook should always be part of the business plan.

The Breeders’ Cup only comes around once a year, so now is the time to make sure your plans are in place to cash in on this unique betting event.