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Successfully Competing as a Private Bookie in Changing Times
The growth of the sports betting industry has been dramatic over the past two decades or so. The evolution of the private bookie has probably been even more dramatic given the way sports enthusiasts bet on games these days. Going back to the mid 90’s, the whole concept of the Internet was still rather foreign to most of the sports betting public. A few offshore sportsbooks had emerged to start taking sports bets online, but the local independent bookie was still using the phone and notebook to run their bookmaking business.
Bookies Looking for a Great Pay Per Head for Football
The online sportsbook industry exploded with the advancements in online sports betting technology and this also gave rise to the entire Pay Per Head industry as the ultimate business partner for the private bookie. Each of these industries have basically grown up together, which is actually a very good thing for a private bookie working with a quality Pay Per Head online sports betting software provider.
The top price per head shops in business today have access to the exact same sportsbook software solutions that even the biggest offshore books use to run an operate their million-dollar websites. There may be some proprietary features from one sports betting software package to the next, but the overall software solutions are designed to help you, as a private bookie, successfully run and manage your own independent sportsbook.
Private bookies and online sportsbooks have been competing with one another throughout this entire sports betting industry transformation which each party demonstrating a very high level of success. However, you need to also remember that this still remains a highly competitive industry were only the strong (and committed) operations survive.
Private bookies with an eye towards long-term financial success seek out the ‘best of the best’ in the Price Per Head service industry as the smartest and probably only way to completely level the playing field with the online sportsbook industry.
As of this spring, there is a new player in town when it comes to sports betting in the United State. A recent US Supreme Court decision favoring individual state’s rights over the federal government has paved the way for sports betting in certain states within their borders. New Jersey took the lead on the entire situation and this spring it launched its first land-based sportsbook at Monmouth Park race track and at the Borgata Casino Hotel and Resort in Atlantic City. Delaware is offering sport betting action at land-based casinos in Delaware Park and Dover Downs. More recently, MGM Resorts opened up a pair of sportsbooks at two of its casino properties in the state of Mississippi.
There are two ways that a private bookie can few these changing times. The first is to ignore these recent developments and go on with your daily operations. The other is to overestimate its impact on the entire sports betting industry. The best course of action falls somewhere in the middle.
Click here for an explanation of what is pay per head
Most people would agree that Las Vegas is and probably will always be the gambling (and sports betting) capital of the world. Nevada was the only state where sports betting was deemed to be legal when the US Government first stuck its nose into this whole matter. You can rest assured that the local bookie business in this state has continued to thrive over all that time.
If you are a private bookie working in New Jersey, you are going to feel the pressure from these changes a bit more than a bookie operating in the state of California. You still have to keep in mind that sportsbooks in Nevada account for a very small percentage of the money that is bet on sports in the United States. The online books do rather well, but the majority of the money bet still goes through private bookies. Doing the right things now as an independent sports bookmaker working with the right Pay Per Head service will continue to pay huge dividends in the short term as well as down the road.
