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Given how much business is conducted online these days, internet security has become a top priority for both companies and customers. Hacks into systems and breaches of sensitive information are still major concerns. As security systems become more and more sophisticated, so do the cyber criminal’s attempts to bypass these added measures.

For the most part, the pay per head bookie software industry does a good job at safeguarding its online database. As a private bookie running and managing your own independent sportsbook with the help of a price per head shop, your betting customers are trusting you to keep their personal information safe and secure.

Pay Per Head Bookie Solutions Continue to Evolve and Improve

Along with an operating system with a high level of reliability, online security also ranks very high on the list for the top pay per head sites in business today. You will often times hear a company talk about triple redundancy throughout their entire database. This simply refers to a high level of reliability that the system will not go down. It can also refer to the fact that the system will be hard to hack.

Backup systems increase that level of redundancy to ensure that both you as the agent and your entire customer base will be able to access their online account 24/7 every single day of the year. Triple redundancy and 99.9 percent uptime are two very important features that every quality Pay Per Head service should be able to offer.

Another important feature is DDOS Mitigation. This refers to the level of effective protection against the most advanced cyber threats. The top pay per head sites take outside threats extremely serious. The best way to protect your servers is with a DDOS mitigation service that can monitor, detect and mitigate any outside attacks. This, in turn, protects your bookie business from outages, disruptions and other unwanted data breaches that ensure business continuity.

Now is the Right Time to Start Your Bookie Business with Pay Per Head

If you have had any issues with reliability and/or security in the past, it is time to start looking for a new price per head shop. These type of issues should be treated with zero tolerance given just how costly they can be to your business operations.

Your customers are counting on you to be up and running on a regular basis. They also expect that every transaction with their online betting account is conducted in a safe and secure manner. Creating any doubt in your customer’s mind that you can not provide these services will erode their confidence in you as a professional bookmaker.

Fortunately, there are any number of pay per head providers that have made the necessary investments in their operating systems and bookie software solutions package to keep all of their online transactions safe and secure in a highly reliable manner. They have also developed online betting applications that are very user friendly.

Having the right price per head shop as a silent business partner can also be a great marketing tool for your bookie business. You can use all of these advanced features as selling points for why someone should book their sports bets with you.

The biggest advantage you have against the big commercial offshore sportsbooks operating online is the higher level of customer service and attention to detail that you can provide. Today’s sophisticated sports bettor is looking for that added touch that the big online books simply cannot match. The right PPH service backing everything up with a comprehensive set of online bookie software solutions more than pays for the low, weekly per head fee you are paying for each of your active betting customers. These are solutions that you could never duplicate on your own.

Every industry continues to change and evolve over the years. In recent decades, advanced technology and online software solutions have been the driving force behind change and that continues at an even more rapid pace today.

Now is the Right Time to Start Your Bookie Business with Pay Per Head

Any business owner needs to be able to adapt the operational and administrative procedures to accommodate this ever-changing business environment. Often times, this comes at a tremendous cost that requires new technology, operating software and updated equipment. Unfortunately, these rapid changes have also made some businesses obsolete. They have also led to the downfall of quite a few businesses that were unable to change with the times for one reason or another.

Fortunately, if you decided to open your own independent sportsbook as a private bookmaker, the Pay Per Head business model continues to do all of the heavy lifting to keep your business up to speed and way ahead of the curve.

The top price per head online sports betting software providers are the ones shouldering the cost when it comes to updating their current operating and administrative software solutions. They may have to pass on a small increase in the already low weekly fee you pay for each of your active sports betting customers, but this is still one of the best deals going for private bookies.

The biggest driving force behind constant improvement in the products and services a Pay Per Head company provides is heated competition. Going from a handful of price per head shops to an industry that now numbers in the hundreds, only the strongest will survive. The top PPH service sites are the ones willing to make the necessary investments to maintain and often times increase their advantage over the competition. This, in turn, becomes a major advantage for private bookies just like yourself.

How Realbookies Can Help You Set Up A White Label SportsBook

There is no viable financial way for any independent bookmaker to stay ahead of the technology curve without the help and support of a quality Pay Per Head site. The fact that you can successfully run and manage you own sportsbook in today’s highly competitive business environment with a fixed cost tied to your online sports betting software solutions is a major plus. When you start to add up everything that is included in that low, weekly per head fee, it becomes one of the best values going in today’s high priced world of doing business.

While the basic software behind online sports betting applications does remain rather consistent across the Pay Per Head industry with limited software platforms, do not be lulled into thinking that all Pay Per Head sites are the same. The companies that remain committed to improving their sports betting software solutions are the same ones that have rose above that competition with a superior product.

As a private bookie, you should always have a system of checks and balances in place to make sure that your current Price Per Head provider continues to make the grade. The whole goal of any software package is make life easier for the end user. If there are certain features and benefits lacking in your current PPH service that can increase productivity while also helping you compete in a tough business environment, it is probably time to make a change.

Successfully Competing as a Private Bookie in Changing Times

A simple search between your current price per head plan verse some competing services can be an eye-opening exercise. Avoid the temptation of comparing the price per head you pay as opposed to comparing what you get for that price. A slight increase in the pay per head fee could be well worth the added weekly cost if it helps you run and manage a more efficient and profitable sportsbook.

Sports betting across the entire industry has been booming for quite some time. Starting with the land-based sportsbooks in Las Vegas and moving to the offshore sportsbooks taking action online, the overall handle for sports betting in the United States alone in a multi-billion-dollar take.

Recent changes to the law in the US regarding sports betting has opened the door to more and more states joining Nevada with land-based and online books. The upside potential for future industry growth remains extremely high as more and more states enter the sports betting market.

Get Off the Sideline and Into the Game with Pay Per Head Bookie Software

What most sports bettors do not realize is just how much of this total market is actually controlled by independent bookmakers working with a Pay Per Head service for all their bookie software needs. Some estimates are as high as 60 percent. Two of the biggest reasons why private bookies still dominate the sports betting industry revolve around enhanced customer service and the ability to offer credit to betting customers.

Today’s sophisticated sports bettors are looking for a higher level of customer service and personal attention to detail that even the best online sportsbooks simply cannot match. A quality Pay Per Head online sports betting software package levels the competitive playing field against the big online sportsbooks and the added service a private bookie can provide creates that much-needed competitive edge.

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As the whole sports betting industry continues to expand and grow, land-based and online betting venues are going to keep pulling out all the stops to attract sports bettors to their services. As a private bookie running and managing your own independent sportsbook, you have an excellent opportunity to carve out your own niche given the high demand.

The customers are out there. Taking the right approach to marketing your bookie services will allow you to build a cliental that can provide a lucrative return on investment both in the short team as well as over the long haul.

The best thing about signing on with a quality price per head shop is the simple fact that you only pay for what you use. The low, weekly per head fee only applies to active betting customers that will quickly cover that business cost with the action they place.

Successfully Competing as a Private Bookie in Changing Times

Once you sign on with the PPH service that is the best fit for your business needs, you will have the ability to create individual account profiles for each of your customers. Whether you have five or 500, you can maintain a very high level of control through the use of individual betting and credit limits. Since you can pick and choose which bettors to work with, you will always have a certain level of risk management in place.

Your Pay Per Head software package can provide real time business reports covering every aspect of your bookie business. From the daily action coming in to each player’s position at the end of any designated time frame, you will always be able to stay way out in front of things.

Running your own private book still takes dedication and hard work. Just about anyone can make money during football season, but the trick to long-term success in this industry is the ability to generate cash flow and bottom-line profits 52 weeks a year.

If you have been thinking about getting into the sports betting game, the timing has never been more conducive to start your own book. Once you gather up a handful of bettors and lock into a top Pay Per Head service, all the building blocks will be in place for a successful run.

If you are a private bookmaker trying to successfully run and manage your own independent sportsbook, you already know just how important betting limits and credit limits can be to your company’s bottom line.

Working in a highly volatile business environment can be stressful at times given the overall nature of sports betting. This is why having the right Pay Per Head bookie software provider in place is such an important part of the mix. Three crucial aspects of control are as follows:

• The ability to move your own betting lines at a moment’s notice.
• Fast and easy access to your overall online betting board to make the necessary changes that will protect your individual business interests.
• The ability to create individual account profiles for each of your sports betting customers. This includes being able to set and quickly adjust any betting and credit limits you have in place.

A quality Pay Per Head online sports betting software solutions package will allow you to closely monitor your bookie business in all three of these crucial areas on a consistent basis.

Control will always be the most important part of the equation when it comes to managing an independent sportsbook on a day-to-day basis. You need the proper business tools to always stay way out in front of the daily, weekly and monthly action coming in.

There are ebbs and flows to any private bookie business over the course of a 12-month sports betting calendar, but the tide does not get any higher than Super Bowl Sunday. Starting two weeks earlier with the AFC and NFC Championship Games, the NFL betting season comes to a head the first Sunday in February with the biggest single-day betting event of the year.

Billions of dollars are wagered on the Super Bowl across the entire sports betting industry and this is your best chance to grab a big piece of that sports betting pie as long as you have the proper betting and credit limits in place.

Every private bookie business is different. However, every bookie business runs on the same basic principle. The money you make at the end of the day hinges on the amount you have to pay out  on winning bets verse the amount you take in on losing bets plus the commission charged. It does not get any simpler than that. However, every bookie knows that things do not always play out that way.

Reflect back on your worst week during the recent NFL regular season before thinking about your biggest weekly profit on NFL action over the past five months. The Super Bowl has the ability to double either result depending on how everything was managed.

Every private bookie has a built-in level of risk along with the risk management with your price per head software provides. There are tools already in place that can maintain whatever level of risk you are comfortable with. The two weeks leading up to the Super Bowl is the wrong time to step out of your comfort zone.

Matching the right betting and credit limits to each of your customer’s betting habits and tendencies makes good business sense. Just because one of your biggest bettors is in the midst of an extended losing streak is no reason to raise their limits for this one final game. There is a much higher level of predictability when your business practices remain consistent.

Once the gate is open and the horse is out and lose is not the time to worry about fixing the gate lock. Checks and balances are in place for a reason and, with the help of your PPH service, constantly monitored.

Most sports bettors can be considered creatures of habit. If you study their betting patterns and tendencies across a broad spectrum of placed bets, you can almost predict what games and which teams they will bet on next.

As a private bookmaker running and managing your own independent sportsbook, this type of information could be extremely helpful when it comes to planning out your weekly betting board. One of the biggest advantages you have over the big online sportsbooks in the sports betting industry is the ability to raise the bar when it comes to customer service and personal attention to detail. Today’s sophisticated sports bettor is looking for a higher level of attention that the big online books simply cannot provide.

Get Off the Sideline and Into the Game with Pay Per Head Bookie Software

Catering to your customer’s needs is a big part of the price per head bookie services you offer, but the main benefit of fully understanding each of your betting customer’s habits and betting tendencies is the added profit you can generate for you overall company bottom line.

The easiest way to accomplish this goal is by working with your current Pay Per Head online sports betting software provider. Through backend support, there are any number of business reports you can run to quickly summarize the information you are looking for. It all starts with a comprehensive individual account profile for everyone of your betting customers. This should be a top down process from your biggest and most active sports bettors to anyone who has ever placed a bet through your private bookie service.

RDG Corp – A Leader in Sportsbook and Per Head Industry

While these individual account profiles act as a control feature with customized betting and credit limits, they are also a complete and comprehensive record of each of your customer’s past betting history. These real-time business analytics can provide the proper information needed to effectively run and manage your own book. Staying way out in front of the daily betting action coming in is a big part of the picture. However, so is planning out the future with the right sales and marketing initiatives already in place.

Bettor’s habits rarely change and the ability to anticipate where the action may head for big betting matchups will help you plan accordingly. Your Pay Per Head software package also lets you set and move your own betting lines. It also lets you build out and change your overall betting board to best suit your business needs. Posting the right betting odds in a timely fashion to meet all of your customer’s sports betting needs will lead to a much higher handle at the end of every week.

Finding the Right Bettors for Your Pay Per Head Bookie Business

The information contained in each of these individual account profiles can be worth their weight in gold when it comes to marketing your private bookie services. Every individual bettor has their own habits and traits, but across a broader spectrum, commonalities will appear. This will allow you to directly target what type of sports bettors best fit for your particular business model. Another great aspect of running a private bookie business is being able to pick and choose the type of customers you wish to work with. Building business growth models using this highly targeted approach is the best way to expand your customer base.

How Real bookies Can Help You Set Up A White Label SportsBook

Knowing where you have been, where you are and where you want to go is the three-step process to long-term success in a highly competitive business environment. When it comes to the sports betting industry, everyone is looking for an edge. Your customers may think your bookie services are a cut above the rest, but they still want to take your money. Staying one step ahead of things with the help of Pay Per Head bookie software solutions is your key to success.

How many times have you thought about becoming a private bookie when paying off your losses from last week’s games? Most of today’s most successful bookmakers running an independent sportsbook with the help of Pay Per Head online bookie software solutions started out as sports bettors just like you.

You probably think you missed the boat with the start of bowl season in college football ahead of the upcoming NFL playoffs to close out the busiest time on the sports betting calendar, but that could not be further than the truth.

While most established bookies do make the bulk of their profit over the course of the entire football season, it still takes time to build a business that can sustain itself over the course of the entire year. Improper planning by jumping into the game too fast without a solid business and marketing plan in place has been the downfall of quite few private bookies that decided to start things up in August.

Putting the proper plan together to hit the ground running in the New Year could actually be the best way to get your own independent sportsbook off the ground. You will still have the Super Bowl on the board in early February as the biggest single-day betting event of the year. This leads right into the height of the college basketball season as a gateway to March Madness and the NCAA Tournament title game in early April.

The Boys of Summer return to action that time of the year with the start of the MLB regular season just as the NBA and NHL start to prepare for their second season in an extended playoff run to each league’s best-of-seven championship series.

The first half of the year gives you more than enough betting action to generate steady weekly cash flow as well as enough profit to sustain your overall financial needs. The best way to grow any bookie business is by taking a slow and steady approach to growing your overall sports betting customer base. The biggest advantage you have as a private bookie is hand-picking the bettors you want to take action from.

Speaking of customers, a business is just a great idea without them. The first step in becoming a private bookie anytime of the year is to develop a betting base. You can get things off the ground with just a few customers with the help of a quality Pay Per Head site that can handle the operational end of the business with very low start up costs. The price per head business model is built on a low, set weekly fee for each one of your active betting customers. Basically, you only have to pay for what you use.

Included in this weekly per head fee is everything you need to run and manage your own sportsbook. From online sports betting software for placing actual bets to detailed business analytics that let you track and measure every aspect of the betting action you take in; these comprehensive bookie solutions will have your business pointed in the right direction from the minute you go live.

It is very important that you find the right PPH service provider for your particular needs since this will be the biggest business decision you will have to make just starting out. The good news is that there are any number of quality Pay Per Head sites that have already helped thousands of private bookies turn their dream into reality.

As with any business start-up, it is up to you to engage in your own due diligence. However, with today’s advanced Pay Per Head bookie software solutions, that task is far easier to accomplish than trying to go it alone.

Not that long ago betting on sports was a rather simple process. Football and basketball dominated most of the action that was placed and just about every bet was on a game’s pointspread or total line. Most local bookies relied on a phone and a paper tablet and pen to run the entire operation. The gap between the humble origins of sports betting and where the industry is headed today is about as wide as it gets.

As one of today’s modern bookies, you probably rely on a quality Price Per Head site to help you run and manage your own independent sportsbook. For one, low weekly price per head fee that you only have to pay for your active sports betting customers, you receive a comprehensive online sports betting software package that can handle the day-to-day administrative end of things.  The main benefit of utilizing a price per head shop for processing all the transactions that are a big part of any sports betting business is the additional time you will have to work on the sales and marketing aspect of the operation.

RDG Corp – A Leader in Sportsbook and Per Head Industry

There are a long list of features and benefits that are included in your price per fees, but one of the most basic ones that is often simply taken for granted is a sports betting odds calculator. There is a rapidly growing list of sporting events on a global basis that today’s highly sophisticated player is looking to wager on. This being the case, the actual betting odds can be presented in three different ways depending on where that event takes place.

Along with the basic numbers used to reflect the pointspread and total line for sports such as football and basketball. Betting odds for other sports such as baseball and hockey use a moneyline to designate the favorite from the underdog.

There are basically three different ways that these types of betting odds are presented on a betting board. The most common way in the United States is the moneyline, which is also referred to as American Odds. An example of a moneyline listing for a NHL game appears as follows:

New York Rangers +115

Philadelphia Flyers -125

In this scenario, you can win $115 on a $100 bet that New York wins as an underdog (as signified by the plus sign). Philadelphia is the favorite in this matchup and you would have to stake $125 to win $100.

The UK will use fractions to post its version of moneyline odds while the rest of Europe will often times present their betting odds as decimals. A sample listing of all three betting odds along with an implied probability of winning is presented as follows:

American           UK             European     Probability of Winning

-300                  1/3               1.33                          75 %

-500                  1/5               1.20                        83.3 %

+1000               10/1            11.00                        9.1 %

+125                   5/4              2.25                        44.4 %

One very popular betting sport that utilizes fractions all of the time is horse racing. You may find some moneyline listings for horse racing futures, but the betting odds for an actual race come out as fractions when the morning line is first released.

It is your job as a private bookie to understand each type of betting odds along with the implied winning probability. However, it is the job of your online sports betting software to present the odds in their proper form when it comes to posting the numbers on the board.

Another feature of your Pay Per Head software should be a built-in odds convertor calculator as well as a chance of winning odds calculator. Both tools are instrumental as you begin to expand the betting options of your independent sportsbook’s betting board to include international events that utilize one of the other two methods to present the odds for a specific contest.

If you are trying to successfully run and manage your own sportsbook as an independent bookmaker, then you already understand the value of time. You need to make the most out of every single working hour of the day and one of the best way to maximize your time is by having a quality Pay Per Head site in your corner.

Today’s top Pay Per Head bookie software providers have gone to great lengths and great expense to bring private bookies just like you the proper sportsbook management solutions needed in a business of this nature. It is not enough to have an online bookmaking system in place to simply handle your customer’s incoming bets. You need an advanced operating system with state-of-the-art bookie software that can provide the necessary business analytics that can always keep you way out in front of all the action coming in.

Tips for Using Your Pay Per Head Service to Market Your Bookie Business

One of the most important business tools you should always have at your disposal is the ability to make mass edits across every one of the individual account profiles you have created for your entire sports betting cliental. While having the ability to make changes in areas such as credit and betting limits on a case by case basis is very important from a control standpoint, the ability to make a necessary change across your entire data base can not only protect your weekly cash flow, it can also work to build the overall profitability of your entire bookmaking operation.

The sports bookmaking industry is a very fluid situation with outside conditions changing on an almost daily basis. Whether you want to institute schedule limits to help control the action coming in or enable a particular betting option for everyone at the same time, a PPH service’s mass editing tool can be a life saver when comes to the day-to-day management of your bookie business. Changes are instant and made in real time so you can always maintain a high level of consistency across your entire customer base.

Test Drive Your Pay Per Head Online Bookie Software

Mass editing is just one of the many features and benefits that a quality pay per head provider offers as part of the weekly fees you pay for your active bettors. Online technology and enhanced software applications for the Internet sports betting industry continue to evolve year after year and in such a highly competitive business environment you need the ability to stay well ahead of the curve. It is far easier to handle any issue up front before it turns into a liability a bit further down the road.

One of the most important things that you need to do as an independent sports bookmaking is to always make sure that you remain up to speed on everything your PPH service does bring to the table. Educating yourself on what is actually included in your price per head fees is well worth any extra time it may take on your end.

RDG Corp – A Leader in Sportsbook and Per Head Industry

Many of the top sportsbook software providers with assign you designated account manager when you first sign on with their PPH service. While this will become your point person for the majority of the questions you may have, you should also be able to turn to your Pay Per Head’s customer service team for further guidance. Many of the reps that these services employ come from an online sports betting background so they already know just what it takes to be successful running your own bookie service.

Today’s top price per head shops are committed to helping you every step of the way because they know that their long-term success in the sports betting industry is directly tied to yours.

If you are a private bookie trying to successfully run and manage your own independent sportsbook, you need to take full advantage of every betting opportunity that comes down the pike. The start of November marks the beginning of the second half of the football season in the college ranks and the NFL. It is also the first full month of betting action in the new NBA season as well as the NHL. Later in the month, college basketball joins the mix to pack your betting board.

RDG Corp – A Leader in Sportsbook and Per Head Industry

You would think that this is more than enough to keep things busy heading into final two months of the year. However, when it comes to a two-day betting event to kicks things off in November, the annual Breeders’ Cup for horse betting has the ability to add some serious profit to your bottom line with relatively little effort on your part.

The Breeders’ Cup is horse racing’s biggest two-day event of the year in the United States with 14 major graded events totaling $30 million in total prize money. This year’s event will be held at Churchill Downs starting with five races for juveniles on Friday, Nov. 2 followed by a full card of racing on Saturday starting at 12 p.m. The highlight of the day at Churchill is the running of the $6 million Breeders’ Cup Classic featuring the ‘best of the best’ when it comes to thoroughbred racing.

The best thing about this event is how easy it is to add to your betting board with the help of your Price Per Head racebook software solutions. Even if you currently do not offer horse betting as part of your bookie business, your price per head shop can have your very own Breeders’ Cup racebook up an running in plenty of time to start taking action on all the races. All you need to do is set up a quick marketing plan to get the word out to your customer base to let them know they can bet the Breeders’ Cup with you.

Test Drive Your Pay Per Head Online Bookie Software

If you were looking to add a racebook as another income stream, this is the perfect time to start behind the sport’s biggest overall event. Everyone knows that the Kentucky Derby is the biggest horse race of the year when it comes to horse betting in the United States, but the class of talent running in the Breeders’ Cup races the first weekend in November makes each of the 14 events very attractive to horse bettors.

If you already have a racebook in place with your Pay Per Head service, the Breeders’ Cup presents a great opportunity to jump-start things with your entire customer base as well as some new sports bettors looking for a fast and easy way to place their bets. Horse betting is one of the few year-round ways to make money as a private bookie. By heavily promoting the Breeders’ Cup, you should be able to build some long-term betting action for your racebook that can provide an added boost to the overall profit you take in.

You may not think that your bookie business competes directly with all of the big offshore sportsbooks taking action online, but in reality, you do as long as you think of your operation as a full-service independent sportsbook. Why give your betting customers any reason to look elsewhere if they cannot find the action they are looking for on your board. There is no added cost to the weekly price per head fee you already pay for active sports betting customers, so adding the option to bet on horses in your own racebook should always be part of the business plan.

The Breeders’ Cup only comes around once a year, so now is the time to make sure your plans are in place to cash in on this unique betting event.

One of the biggest benefits that a private bookie has over the big offshore sportsbooks operating online is flexibility. As a bookie running and managing your own independent sportsbook, you have the ability to choose which sports bettors you work with, set the credit and betting limits that work best for you and adjust your overall betting board with options designed to enhance weekly cash flow and your monthly bottom line.

Think of the big online books as an oversized and bulky cruise ship that needs time and a wide radius of space to turn and maneuver through the water. Your private bookie business could be likened to sleek and fast speed boat that can turn on a dime when it needs to quickly change course. Today’s top Price Per Head online sports betting software providers should be viewed as a high-tech GPS navigational tool that helps you chart the right course for long-term success and more importantly, long-term profit.

Finding the Right Bettors for Your Pay Per Head Bookie Business

The comprehensive software solutions that are a part of your Pay Per Head sports betting package are specifically designed to make your life easier as an owner/operator of an independent sports bookmaking service. Everything you need to properly run and manage a business of this nature is included in the low, weekly price per head fee you pay for each of your active sports betting customers. You only pay for what you need per head with no hidden fees or added costs cutting into your bottom line.

This is the most efficient and cost-effective way to run any business and a proven way to level the playing field with the big online books in what can be a very competitive industry. How you decide to market and grow your bookie business is entirely up to you. Today’s best Pay Per Head providers are simply there to help you get to where you want to be.

One of the biggest benefits that is included in your low per head fee is the ability to move your own betting lines and change the offerings on your board to best meet your specific business needs. This includes the ability to adjust the commission you charge to book your bets. The standard ‘juice’ charged in the sports betting industry is 10 percent, but there are quite a few ways to tweak this rate depending on the type of bets you are taking in.

A good example of adjusting your juice to benefit your position in any betting event is on the standard points spread bet. Most bookmakers will look to move the spread one way or the other in an effort to balance out the money bet on either side. Nobody knows your sports betting customer base better than you. You also know what it is going to take to move money from one side to the other in order to balance the risk in any matchup.

RDG Corp – A Leader in Sportsbook and Per Head Industry

With fast and easy access to your betting board, adjusting a betting line up or down to try and achieve a desire effect has never been easier. The other option is to keep the current spread or total in place and adjust the commission owned on either side of the bet. If a large percentage of the money has come in on the favorite, you can boost the commission on any future bets to 20 percent, while lowering the commission charged the other way. This move comes with added risk since you could be leaving some profit on the table, but if it does work in your favor, you might be collecting twice as much juice on everything else that comes in that way.

Adjusting commission rates to move money around will take some trial and error, but at least you have another important Pay Per Head tool in the box to try and achieve the desired results.