Football is back in business with start of a new season in the college ranks and the NFL. This becomes the busiest time of the year for the entire sports betting industry. By far, the NFL remains the biggest draw for sports bettors all across the country followed by betting action on the college games.
Even with the recent expansion of legal sports betting in additional states and ramped up efforts to attract US sports bettors by the big commercial online sportsbooks, the private bookie still handles the bulk of the football action coming in.
Finding the Right Pay Per Head Bookie Software Solutions
The overall sports betting industry brings in billions of dollars in revenue every football season to further enhance the opportunity to successfully run and manage your own independent sportsbook. The first step to success is finding the right pay per head site to provide a turnkey online sports betting software solutions package.
While there are hundreds of options to take your bookie business online, all pay per head providers are not created equal. Experience and a high level of expertise are two of the most important factors when it comes to finding the right PPH service for your particular business needs.
The top pay per head shops do not take a “one size fits all” approach to online sports betting software solutions. They have the ability to tailor a package that gives you everything needed to handle the operational end of your bookie business. They can also make that software package extremely affordable when it comes to the weekly per head fees you pay for each active betting customer.
Balancing Your Betting Board During Football Season
Once you are up and running online with the right pay per head site, the next step is building a balanced betting board. Football will always be at the top of the list when it comes to weekly revenue. Yet, too heavy of a reliance on football this time of year is not a good thing.
The most successful private bookies have built a diversified sports betting customer cliental that is also looking to supplement their overall betting strategy. Savvy sports bettors know that there is still money to be made betting MLB games. The CFL is a viable football alternative as is the WNBA for basketball. There is always soccer action to be found and individual sports such as motor racing, golf, tennis, boxing and MMA fighting continue to offer weekly betting options.
You need to view your bookie business as an independent sportsbook that can compete with the big commercial online books when it comes to your overall betting board. Your PPH service has direct access to the same betting options for more than 80 different sports. They can also set you up with online betting software for horse racing through your own racebook. A further expansion into online casino gambling games is another viable revenue stream.
You may be building some serious bottom-line profit with the football action coming in, but that income will not last forever. Football spans less than half the annual sports betting calendar. No matter how much money you make this football season, it will still be tough to spread that income out over the full 12 months of the year.
Working with a progressive bookie software provider, you currently have all the tools you need to build a bookie operation than can prosper both in the short term and over long haul. Football is the cash cow of the sports betting industry, but do not get caught only picking the low-hanging fruit on the entire sports betting money tree.