One of the biggest business decisions any private bookie needs to make is which pay per head online sports betting software solutions provider best meets the needs of their business. Not all PPH services are created equal and shopping for one by price alone is a proven recipe for disaster.
Whether you are new to the bookmaking business or a veteran bookie with an established sports betting cliental, the pay per head company you entrust with the entire operational end of your business is a vital component for both short and long-term success. You need a price per head shop that can best meet your needs based on how you decide to run and manage your own independent sportsbook.
While you do not want to pay extra for things that you do not need, you definitely do not want to skimp on the per price while sacrificing any features that can be a huge benefit to the day-to-day operations.
Gaining a clear and thorough understanding of how to run a private bookie operation is vital to understanding exactly what you need from your pay per head provider. You are always going to learn some more tricks of the trade through practical experience, but you should never go into any business venture blindly with the hope of being successful someday.
Finding the Right Pay Per Head Site
The online sports betting industry has made so many advances in technology and specialized online software solutions in recent years, every major player in the game has been forced to invest in the future to constantly keep pace. This is great news for private bookies looking to go online with a wide selection of quality pay per head options. It would be hard to say that one service is better than all the rest, but there are some pay per head sites that have put together a comprehensive software solutions package at a very attractive price point.
Just like any general consumer would comparison shop for a major household purchase, as a private bookmaker, you should comparison shop for the PPH service that you will entrust to handle the most important aspect of your business.
A few of the comparison items that should be on that shopping list include:
- Online Security and Reliability
- Live Customer Service Support
- Real Time Edit Capabilities
- Real Time Business Analytics
- Mobile Betting Platform
- Live In-Game Betting Capabilities
- Other Applications for Revenue Streams (Racebook and Online Casino)
This is just a short list of the things you need to look for in a quality pay per head site. Something as simple as the response time for any initial inquiry you make should be noted. If you are interested in a particular pay per head site, their response time to that initial inquiry will quickly reveal just how interested they are in you and your bookie business.
Do not hesitate to ask questions about any feature or benefit included in the quoted weekly price per head fee. As mentioned, this will be one of the most important business decisions you will have to make. It is one of those decisions that you will want to get right the first time.
Checks and Balances for Your Current Pay Per Head Service
If you are an established private bookie running and managing a successful independent sportsbook, you probably made the right decision on a PPH service right out of the gate. That does not mean that you should be satisfied with a pay per head site if it is simply maintaining the status quo. You need a service that can help fuel your growth while also enhancing the services you provide your customers.
Your pay per head bookie software provider should act as a silent business partner that does have a vested interest in both your short and long-term success.