One of the biggest benefits that a private bookie has over the big offshore sportsbooks operating online is flexibility. As a bookie running and managing your own independent sportsbook, you have the ability to choose which sports bettors you work with, set the credit and betting limits that work best for you and adjust your overall betting board with options designed to enhance weekly cash flow and your monthly bottom line.
Think of the big online books as an oversized and bulky cruise ship that needs time and a wide radius of space to turn and maneuver through the water. Your private bookie business could be likened to sleek and fast speed boat that can turn on a dime when it needs to quickly change course. Today’s top Price Per Head online sports betting software providers should be viewed as a high-tech GPS navigational tool that helps you chart the right course for long-term success and more importantly, long-term profit.
The comprehensive software solutions that are a part of your Pay Per Head sports betting package are specifically designed to make your life easier as an owner/operator of an independent sports bookmaking service. Everything you need to properly run and manage a business of this nature is included in the low, weekly price per head fee you pay for each of your active sports betting customers. You only pay for what you need per head with no hidden fees or added costs cutting into your bottom line.
This is the most efficient and cost-effective way to run any business and a proven way to level the playing field with the big online books in what can be a very competitive industry. How you decide to market and grow your bookie business is entirely up to you. Today’s best Pay Per Head providers are simply there to help you get to where you want to be.
One of the biggest benefits that is included in your low per head fee is the ability to move your own betting lines and change the offerings on your board to best meet your specific business needs. This includes the ability to adjust the commission you charge to book your bets. The standard ‘juice’ charged in the sports betting industry is 10 percent, but there are quite a few ways to tweak this rate depending on the type of bets you are taking in.
A good example of adjusting your juice to benefit your position in any betting event is on the standard points spread bet. Most bookmakers will look to move the spread one way or the other in an effort to balance out the money bet on either side. Nobody knows your sports betting customer base better than you. You also know what it is going to take to move money from one side to the other in order to balance the risk in any matchup.
With fast and easy access to your betting board, adjusting a betting line up or down to try and achieve a desire effect has never been easier. The other option is to keep the current spread or total in place and adjust the commission owned on either side of the bet. If a large percentage of the money has come in on the favorite, you can boost the commission on any future bets to 20 percent, while lowering the commission charged the other way. This move comes with added risk since you could be leaving some profit on the table, but if it does work in your favor, you might be collecting twice as much juice on everything else that comes in that way.
Adjusting commission rates to move money around will take some trial and error, but at least you have another important Pay Per Head tool in the box to try and achieve the desired results.